Why build a web site?
There is nothing that can compare to the Web as a marketing tool with its flexibility in presentation, its huge potential market, and its much lower costs compared to conventional marketing. Businesses are forming new relationships with both suppliers and customers that save time and are more convenient for everyone.
Online marketing:
Simply having a Web site will not achieve your
business goals. If your Web site is designed and marketed properly, people will
find and visit your Web site instead of your competitors. More than 85% of Web
surfers use search engines to find what they are looking for on the Web. A professional
Web designer can do this for you - an amateur may not know how, or may not consider
it important.
Save time:
You and your customers save time and money when compared
to Fax, telephone, and postal mail. People can access information and communicate
with you any time of day or night. Busy people prefer the time flexibility to
deal with email communication. No more voice mail, "telephone tag", huge phone
bills or waiting!
Customer service:
Your customers can find out basic information
about your business without having to phone. Instead, you will hear from people
who are already interesting in doing business with you. It saves time for you,
your customers and suppliers.
New business:
Busy people are searching for products and services
online rather than using traditional means. Internet users are doubling every
8 months; E-commerce has doubled every 2 months;
Communicating:
Modern businesses know that Web based information
and online communication is imperative to their daily activities with customers
and suppliers.
Affordable:
Anyone can now afford a Web site. With a professional
designed Web site, no one knows or cares if you are small or large, only if
you sell what they want at a competitive price. Companies with a Web site and
E-mail address can attract people they could never hope to reach before.
Save money:
You can provide more information about your products
or services, and update information quickly and easily - at considerable cost
savings over printed brochures.
Online sales:
Customers can order online, use query forms, or do
credit transactions, depending on the service level provided by your Internet
provider and Web designer.
Accepting Payments Online — An Essential Step for Your
Business:
Over 80% of Canadian households are online, and more
than half of these households shop from home on a weekly basis.
An online store allows you to be open for business 24 hours a day, 7 days a week. Not only is this is an important convenience for your customers, it also means more revenue for you. An online store also helps you to reduce your overhead costs since you don't need to hire reception staff and people to take orders. With the right payment processing tools, these functions are all done automatically for you. And lastly, an online store helps you to reach new markets-across the country or even outside Canada. An online store is no longer an option for a successful business, it's a critical step in managing and growing your business.
Modern business:
A Web site on your business cards, advertising
and printed material tells the world that you are a modern company in touch
with the latest technologies.